Don't Be That Marketing Agency

Did your team recently overlook an opportunity to refine targeting for your client's brand campaigns? Did you spray and pray instead of using accurately segmented, visits-based...

US goes to the movies, even as Netflix grows

Marketers seek cross-platform insights and rich audience segments from real-world behaviors that indicate an affinity for particular product categories, brands, and services. Dividing large audiences into...

Geospatial AI for Programmatic

This is the busiest time of the year, so it’s taken me a few weeks to process and reflect upon all of the events that...